Consulting
Helping travel & hospitality companies go direct, digitally and sustainably
I ran an internet-pioneer software company for nearly two decades, then a direct-to-consumer travel company for another two. That combination is rare, and it's the whole point. I've solved the problem you're facing. I didn't read a case study about it.
Digital-First Transformation Audit
A fixed-fee, 1-2 week diagnostic of your booking funnel, SEO/GEO visibility, and OTA dependency. You get a written roadmap at the end. This is the natural place to start, and it's the same problem I solved building the first fully-online tour operator.
- •Booking funnel & conversion review
- •SEO/GEO visibility audit
- •OTA-dependency assessment
- •Written roadmap with prioritized fixes
Fractional Digital / GEO Strategy Advisory
Monthly guidance for companies that want a standing strategic partner instead of a one-time report. Worth more than it used to be, now that AI answer engines are rewriting how travelers search and decide.
- •~8-10 hrs/month of strategic guidance
- •Scales with company size
- •Direct access, not a junior account team
Anti-Extractive Tourism Model Consulting
For destinations, DMOs, and NGOs redesigning local-revenue economics around a published, field-tested framework. Twenty years of results sit behind it, not theory.
- •Grounded in published SSRN research
- •20-year working proof case
- •Suited to grant-funded & institutional budgets
Turnaround / Crisis Consulting
Hands-on, project-based work for a travel or hospitality business in real trouble. It's the same role I was offered in 2007 and turned down, except now there's skin in the game on both sides.
- •Base fee plus results-based bonus or revenue share
- •Hands-on, not advisory-only
- •Built from direct recession-era experience
On scope and fees: every engagement gets quoted on its own terms, once I understand the business and what actually needs fixing. I take a small number of clients at a time, which means I can be honest early about whether I'm the right person for the problem.